Why Trauma-Informed Language Matters With Cody Hays
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In This Episode
The way we communicate about traumatic experiences matters deeply. This episode dives into the importance of using trauma-informed language with nonprofit marketing expert Cody Hays.
The discussion explores how word choices can inadvertently re-traumatize individuals or marginalized groups. Cody shares strategies for communicating about sensitive topics in a way that prioritizes empathy and hope. He breaks down why trauma-informed language is vital for building trust, telling authentic stories, and catalyzing positive social impact through clear and conscientious messaging.
Tune in to learn practical tips on using non-stigmatizing language, avoiding victim-blaming rhetoric, and crafting content that creates space for progress.
About Cody Hays
Cody Hays is the CEO and Founder of Marketing Mission, a digital marketing firm that provides marketing services to nonprofit organizations to help advance progressive social change. He serves as the Executive Editor of the Journal of Public Interest Communications. If that’s not enough, he is also pursuing a PhD in communications at Arizona State University - studying how to curb the climate misinformation polluting our digital ecosystems.
Connect with Cody Hays
Marketing Mission | Marketing Mission Resources | Instagram | Journal of Public Interest Communications
Connect with Maria
The When Bearing Witness Podcast is produced by Rustic Roots. They are video storytellers passionate about sharing the impact of nonprofits. From story ideation to beautiful and powerful videos on screen, they've got you covered. Learn more at Rusticroots.co.