Nonprofit Messaging Lab

You know your innovative work changes lives, and your stories can move hearts and inspire action. You just need a strong and concise messaging strategy to bring it together and guide your marketing and communications. 

Let's build a powerful messaging game plan to move your mission forward.

 
 
 
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The Nonprofit Messaging Lab is a one-part learning and two-part doing group event to support you in moving the needle in your nonprofit messaging. You'll receive messaging exercises, prompts, templates, and 1:1 messaging coaching from me along the way.

 
 
 

Registration Closed - Coming back this Fall!

Full scholarships are available for nonprofit leaders who identify as Black, Indigenous, or Persons of Color. Click here to email me for details.

Positioning - How To Set Your Nonprofit Apart

Thursday, May 11, 2023, 10-11:30 am PT | 1-2:30 pm ET

What you'll learn: What it takes to differentiate your organization from a sea of similar missions 

What you'll do: Answer and reflect on crucial positioning questions, create your nonprofit positioning statement, and write 3-5 proof points

Resources you'll take home: Positioning prompts and a key messaging template

1:1 support from Maria: Live in-training feedback plus video feedback on your positioning statement and proof points

 
 
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Developing A Story-led Messaging Map

Thursday, May 18, 2023, 10-11:30 am PT | 1-2:30 pm ET

What you'll learn: What makes a good story and a rinse-and-repeat nonprofit storytelling framework

What you'll do: Create a story-led messaging map for two key audience members

Resources you'll take home: An audience questionnaire, story-arc worksheet, and a story-based messaging map template

1:1 support from Maria: Live in-training feedback plus video feedback on your story-led messaging map

 
 

Registration Closed - Coming back this Fall!

Full scholarships are available for nonprofit leaders who identify as Black, Indigenous, or Persons of Color. Click here to email me for details.

 
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Registration Closed - Coming back this Fall!

Full scholarships are available for nonprofit leaders who identify as Black, Indigenous, or Persons of Color. Click here to email me for details.

Writing Nonprofit Copy That Compels Action

Thursday, May 25, 2023, 10-11:30 am PT | 1-2:30 pm ET

What you'll learn: How to write clear and inspiring nonprofit copy that converts

What you'll do: Outline your next long-form piece (spring appeal, speaking points, blog post, etc.)

Resources you'll take home: 25 nonprofit content prompts, a nonprofit writing checklist, story interview questions, and a copywriting tools list

1:1 support from Maria: Live in-training feedback plus video feedback on one long-form piece

 
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Meet Your Trainer

Maria Bryan is a nonprofit messaging strategist and trainer who helps nonprofit leaders like you tell powerful and impactful stories that do no harm. She has had the privilege of training thousands of change agents in trauma-informed storytelling and purpose-driven marketing.

She has over fifteen years of experience in marketing communications in the public sector. She has a master's degree in public administration, a bachelor's degree in journalism, and is professionally certified in Trauma & Resilience.

Maria has been featured on The Nonprofit Show, Community Boost Nonprofit Marketing Summit, Network for Good, Candid, We Are For Good, Personify, Driven, and the Storytelling Lab.

Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place.

“Maria’s training was stellar! The specificity and directed purpose of her content are refreshing. She gets to the point of her topic and delivers useful and supported content with wonderful resources and takeaways. She is engaging and accessible. Everything you want in a training!”

WENDY WILLOUGHBY, THE CENTER FOR NONPROFIT LEADERSHIP

 
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More kind words

Maria’s passion and conviction about the power of effective marketing were evident, and the attendees profited from her expert marketing guidance. Her clear and enthusiastic presentation was informative and practical.
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Greg Scully, 501 Commons

Working with Maria during one of her workshops was so helpful! She's so knowledgeable. She's able to take any situation where you feel stuck in your marketing and brainstorm ideas with you. She was able to individually work with me on areas that my Marketing was struggling with and give me tailored guidance, all within a four-hour workshop. I highly recommend working with Maria.
- Zoey Lackie, His Mansion

Maria was a fantastic addition to our thought leadership webinar series with her Nonprofit Content Planning session. Her presentation was informative and interactive, with many attendees interested in learning more from her after the session. Her ability to present personably resonated with our audience. We can't wait to have her back in 2023!
-Kate Kramer, CFRE, Bloomerang

Maria's workshops and trainings are great! She takes time to really connect with all of the participants and assists with taking your ideas to the next level. I really enjoyed the training altogether. Even as someone who's knowledgeable in marketing, there were plenty of takeaways for me to use on a day-to-day basis to help make my job easier.
- Chris Turner, 2-1-1 Big Bend