Clarify Your Audience
You need a marketing plan that is simple, focused, and leveraged.
The Thrive Activator is a self-paced program that teaches nonprofit leaders like you how to develop simple and laser-sharp marketing plans. You’ll learn the nonprofit marketing fundamentals that will last your career and develop a marketing roadmap ready to activate.
After the Thrive Activator, many of my students:
Start seeing RESULTS from all of their hard marketing work
Know exactly how to target their audience with relevant content
Become crystal clear on their marketing goals and how to tackle them
Have transformational messaging that breaks through the noise and compels action
Become a confident nonprofit marketer with a new set of marketing tools
Become equipped to streamline and automate their marketing processes and get back to what they do best—making an impact and changing lives.
“Loved the Thrive Activator. Maria shared lots of innovative tips that I hadn’t heard before in my 15+ years in communications. Her information is easy to immediately put into action even for a small team. I feel like this will make a big impact on our work to engage our supporters.”
What’s inside?
Roll up your sleeves, and get ready for:
Three video training sessions packed with learning and action-taking exercises that will change the way you market your mission
A nonprofit marketing workbook that will guide you through creating strategic and focused marketing plans over and over again
Seven nonprofit marketing templates that will fast-track your marketing and save you precious time
Session 1:
Clarify who your people are.
Develop a deep understanding of your audience to focus your efforts on attracting the right people, creating relevant communication, and motivating them to act.
Session 2:
Set goals you can actually reach.
Create your reachable dream goals and learn which metrics to track as your initiatives take off.
session 3:
Create messaging and content that inspires action.
Plan compelling messaging and content to turn your audience into new donors, members, activists, clients, and volunteers. You’ll have the tools to create ethical and trauma-informed stories that lead to impactful action.
Activate
Activate your marketing plan.
I'm not going to leave you hanging! You’ll receive seven fill-in-the-blank marketing templates to kick-start your new marketing map. After the Thrive Activator, you'll join a community of Thrive Activator Alum that will support you in bringing your marketing plan and campaigns to fruition.
Set Goals You Can Reach
Create Messaging and Content that Compels Action
Activate Your Marketing Plan
By the end of the program, you’ll have…
A purpose-driven marketing game plan you’ll be confident and excited to implement
Learned the nonprofit marketing fundamentals that will last your career
Clarity on marketing that will support your organization to THRIVE
Is this for me?
The Thrive Activator is for nonprofit:
founders
executive directors
marketing/comms managers
Fundraisers
+ Who want to level up their fundraising and issue campaigns
+ Who are serious about elevating their brand
+ Who are excited about amplifying their message
“The Thrive Activator was amazing! It was very informative and interactive. I highly suggest working with other teammates throughout the virtual workshop. My co-worker and I sat across from each other and during breaks we would chat and brainstorm together using the templates. You won’t regret participating in the program!”
Investment
Let’s get this party started
$150 per person
“Just completed Maria Bryan’s Thrive Activator course! This week, Maria helped me dive deeper and get into the nitty-gritty of my marketing strategy for HVAF. I worked on creating a more specific target audience for my content, set goals, and now have a marketing campaign that’s *almost* ready to launch! Thanks, Maria, for sharing your wisdom with me. I look forward to implementing all that I learned into future HVAF marketing campaigns, so we can continue helping veterans off of the streets and into a life of self-sufficiency.”
- LAUREN CARPENTER, HVAF OF INDIANA
“I took the Thrive Marketing [Training], and it was so helpful. I left totally motivated and with actionable and manageable next steps that I feel, even with limited time and resources, my team can implement. I have a staff meeting on Wednesday that I’m going to be sharing this during, and I’m really excited to get the rest of the team involved. This deck is going to be so helpful.”
- CYNTHIA CAUL, CHATHAM UNIVERSITY CRAFT
“Maria teaches you to create a marketing plan by breaking the process down into easy-to-do steps. I learned a lot about the basics of marketing through her workshop. I especially liked the hands-on aspect of this workshop. It made the content easier to absorb, and I could better envision how I would use the tools in real-world practice.”
- MARIE DUMBUYA, GIRLS LEADING GIRLS
“Maria Bryan's workshop on creating a purpose-driven digital marketing strategy left me feeling inspired and full of new ideas for improving our marketing and communication. Highly recommend!”
- TORI GREER, 2-1-1 BIG BEND
“Maria laid out foundational marketing concepts clearly and provided me with tools to easily put my work into action. She also gave great video feedback on my work between lessons, which I found super valuable.”
- DANA HAGEMANN, CUREO MEDIA
